Today, Sanrio is beloved worldwide for its charismatic cast of characters that includes mostly anthropomorphized animals and a few objects. Tsuji decided to create his own set of characters for Sanrio, and with the help of his talented in-house designers, the brand quickly became a massive hit.
Tsuji was quick to notice that the Japanese population loved sweet, small, and cute details - or as they call it, kawaii. He began adding painted cartoon characters to his sandals, and they sold like hotcakes. Initially, Tsuji sold rubber sandals as his main product, but he soon realized the power of cuteness in attracting customers. Sanrio is a Japanese entertainment company that has captured the hearts of millions with its charming and adorable characters.īack in 1962, a clever businessman named Shintaro Tsuji founded Sanrio. If you're curious about the 'cuteness' culture in Japan, then let me introduce you to Sanrio, the ultimate visual representation of everything cute in the country. If you want to skip the History of Sanrio and jump straight to the characters, click on the links below: Whether you're a lifelong Sanrio fan or a newcomer to the world of cute and colorful characters, we're confident you'll find something to love in this guide.
In this article, we will take you on a journey through the delightful world of Sanrio, introducing you to the most popular and beloved characters, and sharing fun facts and trivia along the way. Welcome to our complete guide to the most popular Sanrio characters.
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